Web analytics is critical for your online business success. Learn why you need a web analytics, what it does and what your options are. This is a short primer to introduce you to the world of web analytics.
If you operate a commercial website, knowing where your visitors are coming from and how they are using your website is more than just nice-to-have information. It is essential and can make the difference between making it and losing it in today's Internet business world.
Your web server log has tons of useful information, but that log-file in its raw format is impractical for frequent analysis and statistics. Good web analytics solutions provide you with the tools to generate useful and understandable reports from the huge amount of raw data collected by your web server.
A good web analytics program or solution literally shows marketers why visitors do what they do. It is perfect for those interested in PPC marketing, SEO, web design, and usability. It is also extremely helpful for those with e-commerce storefronts, including direct support for "Yahoo! Stores" and "Miva Merchant".
A good solution provides visual interface and insightful reports
